tel 02072529270
4 chadwick rd.
london se15 4ra

lille shopping

armani

joseph

volvo

armani

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architect: naomi leff interior designer. reenie (karin) elliott worked as designer and project manager on a selection of armani exchange, le collezione and white label designer shops ‘rolled out’ across america
building type+location: armani exchange, le collezione and white label designer shops in santa monica, miami, las vegas, toronto, troy michigan, shorthills new jersey and sachs 5th avenue, new york among others. 
invisible elements:

  1. 90% of armani sales revenue came from selling ties, which occupied 1% of the floor area of the shops
  2. scent machines built into the walls of the changing rooms recreated the smell of giorgio armanis private island, an intoxicating aroma that oils the wheels of the cashtill!
  3. armani invented the unstructured jacket and the colour ‘greige’, a combination of grey and beige which flooded the catwalks in the early nineties

client: giorgio armani
completion date: 1992-3